In the News

Driving Dramatic Returns on Investment

SymphonyIRI Unveils Target Advantage™, a Next Generation Solution to Optimize Shopper Segmentation and Targeting

Target Advantage combines SymphonyIRI's Consumer Network™ (panel)-based consumer and shopper insight and InfoScan® point-of-sale (POS) sales data with Acxiom's InfoBase-X® database of more than 116 million households, and SRC's Alteryx® software to deliver an accelerated and enhanced view of shopper and market insights by adding geographic business intelligence® capabilities into the marketing mix.

"SRC's Alteryx software platform contributes industry leading geospatial analytics to Target Advantage, enabling manufacturers and retailers to quickly define consumer and market opportunities with precision elusive to legacy systems," added Dean Stoecker, chief executive officer, SRC.

Access the SymphonyIRI Target Advantage release

SRC Recognized as Partner of the Year by Canadian Market Analytics Leader

Toronto, November 24, 2009 - Environics Analytics (EA), the Toronto-based marketing and analytics company, has presented its first-ever client and partner awards at its Third Annual User Conference held at 1 King West Hotel in downtown Toronto. EA named SRC, LLC, the global provider of geographic business intelligence® technology, Partner of the Year. SRC was recognized for their innovation in providing EA with a unique way of delivering its expertise to clients in a Web-based tool.

Access the Environics Analytics' release about SRC from November 2009

Retail Traffic: SRC Offers Demographics, Free and Now

In today's climate, it's hard to find a firm that can brag about growing. But SRC, an Orange, Calif.-based provider of Geographic Business Intelligence®, says that in 2008 it posted a 20 percent year-over-year increase in total revenue. Part of this phenomenon might be due to the fact that in a downturn as severe as this one, successful site selection gains in importance.

Access the Retail Traffic Article July 2009

Stores: Demonstrably Demographic

A recession is no time for retailers to play a losing game of hit-or-miss when scouting locations for new stores. Read how America's Incredible Pizza Company and ColorTyme, a subsidiary of Rent-A-Center, put the power of DemographicsNow and Alteryx to work in delivering precision site-selection recommendations and analyses for growing or
consolidating their business networks.

Download Stores Article June 2009 Reprint

SRC's CEO Interviewed on the
Business Intelligence Network

Dean Stoecker is interviewed by Mary Jo Not, executive Editor of the Business Intelligence Network (B-eye-Network.com), in this combination slide presentation and audio recording. The conversation captures some exciting details of what SRC has been up to over the last year, and does an excellent job of explaining how SRC's Geographic Business Intelligence® platform is accelerating the way fact-based business decision making is being enabled using an enterprise's comprehensive data assets.

Listen to and watch Dean Stoecker's B-eye-Network interview

(Quick-Service Restaurant) QSR Magazine:
An Informed Decision

When it comes to expanding business or opening new locations, choosing the right site or targeting the proper customer base hinges on the right information. Who will your customers be? What are their wants and needs? Who are your competitors? By using a selection of new technologies, getting the answers to these questions is simplified.

Many tools are available through Web-based applications, such as SRC LLC's DemographicsNow.com, which provides demographic maps, reports for all U.S. areas and addresses, and site-location analysis. "There are tools specifically for network optimization and network expansion," says Olivia Duane Adams, founding partner of SRC LLC. Users simply type in a location and...

Access this QSR Magazine Article Now

Retail Traffic: Targeting Systems for Site Selection Professionals

There's a heated battle between firms trying to one-up each other in providing the most comprehensive and useful data to aid developers and retailers find the best sites for new projects and to help assess those locations after they open. For example, Thomas Buxton, president and CEO of Fort Worth, Texas-based Buxton Co., which provides customer analytics for the retail industry, emphasizes that retailers too often rely merely on demographic data when assessing opportunities rather than digging deeper and poring through psychographic data in trade areas, which provides more precise information on spending patterns and other habits within the community.

Meanwhile, Dean Stoecker, president and CEO of Orange, Calif.-based SRC says retailers and developers need to cope with the fact that soaring gas prices are changing consumption patterns. Consumers are not willing to drive as far when shopping, thus shrinking the effective trade areas for retailers and shopping centers.

To read more about targeting and site-selection challenges that can be addressed in a down economy by SRC solutions:

Download Retail Traffic, June 2008 article reprint

The Business Intelligence Journal:
featuring the SRC and VF case study

Geographic business intelligence® is a collection of technology tools, applications and solutions that solve a variety of information-driven business problems. The retail industry is well versed in dealing with the most complex data problems when analyzing customers, targeted markets, and distribution channels.

To gain the most accurate insight, the retail industry relies on the study of geo-demographics to study how cities and neighborhoods evolve and are characterized. The role of a geo-demographer is to understand the demographic and geographic relationships, with the goal of putting the right product on the right floors at the right time, says Andy Moncla, Manager of geo-demographic information at VF Corp.

With geographic business intelligence® technology tools, proactive decisions can be made by running detailed geographical analyses on demographics and lifestyle information about residents in the areas around a store before they even open.

To read more about the role of geodemographics and learn how you can gain the competitive advantage:

Download the Business Intelligence Journal, vol. 12, no. 1

Montgomery Research Journal
Interview with Founder and President of SRC, Dean Stoecker

Uncover the critical decision making power available when the integration of all data tables is possible:

The value of integrating geographic and spatial data tables, which provide a more predictive dimension in corporate databases than many companies realize.
Why an organization needs access all of their data tables, including spatial and nonspatial data, to avoid missing competitive opportunities and incurring costly mistakes.
How enormous gains in operational efficiencies can be achieved when access to all of your data assets through one technology solution is possible.
How complex business problems can be solved with fewer tools through geographic business intelligence® solutions.

Geographic business intelligence® solutions solve strategic to tactical business problems by unleashing the power of your data assets. Managing large data tables no longer requires enormous investments in relational database technologies because now any data table can be stored in extraordinarily fast and efficient engines for rapid and easy access throughout an organization. Geographic business intelligence® solutions provide the access, integration, and visualization of all data tables to be deployed quickly and easily throughout an organization. The result is the ability to uncover the hidden and predictive dimensions of your data assets for actionable insight.

Download MRI Journal: Midmarket Strategies, volume 2